Where Content Strategy Meets Editorial Excellence
Hi, I’m Katrina, and I’ve spent over a decade discovering something that might surprise you: the best content isn’t just well-written—it’s strategically crafted to work seamlessly within your entire customer journey.
My Story
After ten years in digital content marketing, I’ve seen brilliant ideas fall flat because the words didn’t quite connect with their intended audience. I’ve watched technically perfect copy fail to convert because it didn’t understand the customer’s mindset at that particular moment. And I’ve experienced the magic that happens when editorial precision meets strategic thinking—when every word not only sounds right but works hard toward your business objectives.
That’s why I founded Clearwater Editorial. I realised that the most powerful content happens when someone understands both the craft of editing and the science of customer engagement.
What Makes My Approach Different
I Think Like a Marketer, Edit Like a Professional
My background spans the entire customer journey—from initial awareness through conversion and retention. I work with you to ensure your content speaks directly to your intended audience in a way that drives the action you’re looking for. When I’m copyediting your content, I’m not just making it grammatically correct; I’m ensuring it serves its specific purpose in your customer’s journey.
I Measure What Matters
Having worked extensively with content metrics and KPIs, I know that great editing isn’t just about perfect grammar—it’s about performance. I understand how subtle word choices can impact engagement rates, how clarity affects conversion, and how consistency builds the trust that turns readers into customers.
I Adapt to Your Audience
Different customer segments respond to different approaches. The language that resonates with enterprise executives won’t necessarily work for small business owners. The tone that engages millennials might alienate Gen X. I work with you to ensure your content speaks directly to your intended audience in a way that drives the action you’re looking for.
My Credentials
I take the technical side of editing seriously. I hold a professional qualification in Copyediting and Proofreading from the College of Media and Publishing, and I’m a proud member of the Chartered Institute of Editors and Proofreaders (CIEP).
This membership isn’t just about credentials—it means I’m bound by professional editorial standards and committed to ongoing development in best practices. You can trust that the work I deliver meets the highest industry standards.
My Commitment to You
Your strategy stays front and centre. I never edit in isolation. Every change I suggest considers how that content fits into your broader objectives and customer journey.
Your voice remains authentically yours. My job is to amplify what you’re already saying, not change it into something it’s not. I preserve your personality while ensuring your message connects clearly with your audience.
Your business goals drive every decision. Whether you need content that converts, engages, informs, or nurtures, I edit with your specific outcomes in mind.
Let’s Work Together
If you’re looking for proofreading or copyediting that goes beyond grammar checks to truly serve your business objectives, I’d love to discuss your project. I bring both the strategic understanding of how content works in the real world and the editorial precision to make it work beautifully.
Ready to make your words work harder? Contact me.
